It is characterised as a marketing strategy. In the realm of advertising and communication with a targeted audience, direct marketing is one of the available options. The objective of this marketing ...

The Vomela Companies, a full-service provider of visual communications and specialty graphics, today announced the acquisition of PFL, a leading direct mail automation and printing company based in ...

Direct mail is making a comeback—but this time, with automation on its side. Marketing teams seeking efficient, repeatable ...

Finding the right prospects is key to a successful direct mail campaign, and list profiling is an effective way to do it. Let ...

The Vomela Companies has strengthened its national footprint with the acquisition of PFL, a direct mail automation and ...

Direct mail is back – and it’s personal. UKAEG and Marketreach gathered creative and commercial leaders in Cannes to unpack the medium’s surprise resurgence.

AI tools have strengthened traditional marketing by adding data-driven targeting and personalization.Classic channels, such ...

The restaurant chains are competitive in the market and retainage and direct contact with customers is a must to achieve good ...

Marketing Strategy - Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research.

New threats abound for the industry. Here's what advertising and marketing leaders can do to protect their businesses in the ...

Bakergoodchild has launched a new map&mail feature on its software platform frankk. offering users further tools for developing mail campaigns.

Valpak CSO Jay Loeffler told BIA's Rick Ducey why radio is a key part of local ad strategy alongside mobile, social, and ...