This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

The marketing industry is in flux: globally, businesses are tightening belts amid economic disruptions, but also continuing ...

The Vomela Companies has strengthened its national footprint with the acquisition of PFL, a direct mail automation and ...

Your Music Marketing rebrands as Ctrl+Reach, reflecting its US expansion and advanced technology in social media marketing.

Gary Pizzati has launched a new division of We Mail America offering radio clusters turnkey direct mail campaigns.

The Vomela Companies, a full-service provider of visual communications and specialty graphics, today announced the acquisition of PFL, a leading direct mail automation and printing company based in ...

In our increasingly digital world, there's a powerful paradox taking shape: the more we embrace technology, the more we crave ...

In a targeted approach, the work from ad agency Uncommon is for the insurance brand’s customers with high-value properties ...

Video Plus Print creates custom video marketing products that combine high-quality print with built-in LCD screens to deliver engaging, unforgetta ...

$5 million upfront with up to an additional $4.9 million of potential aggregate gross proceeds upon the exercise in full of short-term warrants ...