This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

The Vomela Companies has strengthened its national footprint with the acquisition of PFL, a direct mail automation and ...

New threats abound for the industry. Here's what advertising and marketing leaders can do to protect their businesses in the ...

Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their unique selling point. This allows them to highlight what makes them stand ...

Quarter Mile Inc. earns Best Marketing Agency in Laredo for 2025, recognized for brand visibility, creativity, and client success.

Finding the right prospects is key to a successful direct mail campaign, and list profiling is an effective way to do it. Let ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Direct mail is making a comeback—but this time, with automation on its side. Marketing teams seeking efficient, repeatable ...

Multilevel marketing (MLM), also known as network marketing, is a strategy used by direct sales companies to encourage existing distributors to recruit new distributors.