News

The Chronicle of Philanthropy1dOpinion
Direct Mail Rewired Nonprofits — and America — for the Worse. Here’s How to Do Better.
Audience segmenting and Zip-code targeting trained nonprofit supporters to accept a passive role in causes they care about.
Good Good Good on MSN3d
Activist upcycles trash to send postcards to politicians: 'A good chunk going to the White House'
Instagram creator Emma Dendler called on viewers to “take action with trash” and use a new creative tactic in reaching out to ...
Most of Your Marketing Spend is Being Wasted
The global average website conversion rate is about 3.68 percent—only four of every 100 website visitors will become a lead.
The Globe and Mail25d
In The Globe’s election postcards, anxiety and endurance are the only constants from east to west
Postcards are for clichés ... N.B. David Jackson and Mike Erb/The Globe and Mail Border towns such as Osoyoos, B.C., are anxious about the Trump administration’s tariffs, but also the more ...