Tim Cofer has helped power Dr Pepper past Pepsi and is building the industry’s most aggressive, creative player.

“This whole ad feels like Wendy’s,” wrote @kozmobandz ... the flavors themselves feel like a strategic move. Dr Pepper recently announced the return of its limited-edition Creamy Coconut ...

EDO Ad EnGage's analysis of engagement metrics across all streaming/linear TV campaigns found Dr Pepper was nearly 2x more effective (198%) than the average soda TV advertiser. Newcomer Poppi was 54% ...

A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around ...

The grass is always greener on the other side of the fence; AI scraped around and now they’re finding out; expect better ad ...

Custom Pepsi bottles will be available via a social media giveaway to consumers who post which foods with which they’d ...

When her husband died during a U.S. Border Patrol training program for new agents, Lisa Afolayan applied for the federal ...