The Dr Pepper sign sits atop the Legg Mason Building at the corner of Campbell Avenue and Williamson Road in a 2010 file photo. The Roanoke Times, File 2010 ...

ROANOKE, Va. (WFXR) – Dr Pepper and Roanoke have a relationship as Roanoke has a large, historic, and iconic Dr Pepper sign that can be seen from miles away. Dr Pepper has supported past ...

The sign is all that remains of the Dr Pepper National headquarters that once stood on that very corner from when it was built in 1948 to when it was demolished. Skip Navigation.

Lea declared October 24 Dr Pepper Day in honor of the ten, two, and four you see on the Dr Pepper sign in Downtown Roanoke. “I wanted to give them a proclamation, thanking Dr Pepper for their ...

Dr Pepper Museum President and CEO Chris Dyer (right) speaks with the Texas Standard's David Brown (left) and Shelly Brisbin ...

This one marks a building which once housed Dr Pepper bottling equipment. This sign, with some graffiti nearby already detracting, is on a building at 1111 W. 7th now occupied by the Canvas ...

Dr. Pepper has launched a limited-edition flavor that will likely make your lips tingle, if you can get your hands on it.. The soda, known as Dr. Pepper Hot Take is a more “fiery” take on the ...

This is also not the first marketing stunt for the sign. Back in 2015, it featured the Avengers to promote one of the upcoming Marvel movies. Dr Pepper has deep ties to our area.