As Zero Proof Lounge co-owner Ian Blessing held his young son, Jack, on his shoulders at Friday’s opening he became visibly emotional as he talked about the journey of his and ...

Per data firm NIQ, spirit sales volume saw a 2.3 percent year-over-year decrease in 2024 (excluding ready-to-drink beverages). Meanwhile, the non-alcoholic category saw a sizable 27.2 percent sales ...

It seemed like the right time to highlight the quality at which [non-alcoholic] drinks are being made today.” Offerings at the N/A event will include a robust selection of 99 Bottles ...

In Impossibrew’s early days, he was turned down by investors on Dragon’s Den (Shark Tank) because the Dragons ... should I even try a non-alcoholic drink?" he said. “These big brands have really made ...

This article was reviewed by Craig Primack, MD, FACP, FAAP, FOMA. Non-alcoholic beer (or NA beer) has come a long way. It now looks, smells, and tastes pretty close to the real thing. And if you ...

an alcoholic lemonade or a drink without alcohol. For example, sometimes the modern-day drinker enjoys mixing in non-alcoholic beverages, but that does not mean they consider themselves sober or a non ...

Non-alcoholic drinks are on the rise. Due to growing health-consciousness, especially among Gen Z, as well as more open-mindedness when it comes to drinking habits, the category is no longer as niche ...

Impossibrew founder Mark Wong appeared on Dragon's Den in 2022 but came away empty handed ... based beer lovers who are harnessing tech to create enhanced functional non-alcoholic beers. “They aren’t ...

All this after Wong was turned down for investment by Dragon’s Den in 2022 ... “A few years ago, non-alcoholic drinks were seen as the gluten-free bread of alcohol in a way.

Initially, Wong faced dismissals from all five Dragons, securing not one offer for his non-alcoholic beer brand. Three years ago, radiating determination, Mark bravely stepped into the Den, proposing ...

The Dragons' Den moguls must be regretting the day they ... Three years earlier, with determined spirit, Mark pitched his non-alcoholic beer brand, seeking a £45,000 investment for a 10% stake ...

Dragons Den investors will be eating their rejections ... taking his idea which was a non-alcoholic beer brand Impossibrew, asking the Dragons for £45,000 in exchange for 10% of his company.