Ready-to-drink options have boomed in popularity in recent years, and alongside that popularity, the market for higher ...

Packaging designers are embracing sustainability as the new normal, according to a leading awards body. The Pentawards ...

The Delhi High Court has awarded damages of Rs 1.2 crore to multinational pharma company Johnson & Johnson in an infringement ...

Frylight has unveiled a refreshed packaging design across its spray oil range with improved on-pack instructions and links to ...

US President Donald Trump seems to have reignited the age-old American vs Mexican Coke debate. But what is the main ...

President Donald Trump has pledged a 50% tariff against Brazil, a major producer of green coffee beans. That could lead to ...

NOTHING tastes better on the early commute or school run than a refreshing iced coffee on a rushed summer morning. No wonder ...

These forgotten soft drinks—from Crystal Pepsi to Wintergreen soda—defined a generation, then vanished. Relive their fizzy ...

Alcohol brands are navigating tariff challenges by adopting strategies for long-term resilience, such as localizing supply ...

The late Austrian billionaire Dietrich Mateschitz took a decade to graduate from university and started out marketing hygiene ...

Non-recyclable packaging like shrink wrap, plastic caps, and labels often bypass disposal systems, entering waterways and contributing to unnoticed but rapidly accumulating pollution.

Advertising executive Leo Burnett’s timeless insight,‘Products are made in factories, but brands are created in minds,’ has ...