Drugstore vs. high-end makeup is a decades-long debate topic in the beauty community. If you were present during the OG ...

Shop e.l.f. Cosmetics and Meghan Trainor's Cloud Skin beauty bundle with the viral Halo Glow Liquid Filter, new Halo Glow Powder Filter, new Lip Oil and more.

e.l.f. Cosmetics and Tinder launch the “Put Your e.l.f. Out There” collection featuring lip oils, primer and more alongside a campaign with 'Dancing with the Stars' alum and 'Perfect Match ...

E.l.f. Cosmetics CMO Kory Marchisotto adds women's soccer to hockey, tennis, swimming, and racing partnerships as the brand ...

e.l.f. Cosmetics x Cloud Skin. For the campaign video, Trainor transforms into the chicest flight captain you’ve ever seen. Rather than go over boring safety protocols, however, ...

We tested dozens of e.l.f. cosmetics to narrow down the best ones below, with help from celebrity makeup artist Allie Renee and Kelli Anne Sewell, a celebrity makeup artist and founder of Makeup ...

Drugstore makeup brand e.l.f. Cosmetics is known for creating affordable, high-performance products that rival the big beauty names. The new Glow Reviver Melting Lip Balm for $9 is now available ...

e.l.f. Cosmetics launches new “The Many-Trick Pony” campaign highlighting e.l.f.'s holy grail, Halo Glow Liquid Filter. Featuring the voice of Rebecca Black, the spot showcases how this multi ...

Whether you're road-trippin' with the girls this summer or have a flight booked to an international locale, this sunscreen stick will come in clutch on all your travels. The format is TSA-friendly, ...

E.l.f. Cosmetics has acquired Hailey Bieber's skincare line, Rhode, for up to $1 billion. Rhode's popularity is attributed to Bieber's influence in the fashion and beauty industry.

Beauty shows strong growth potential due to its innovation and global expansion. Click to read more on why ELF is a ...