Beauty gains momentum with the Rhode deal, tariff strategies, and renewed confidence driving long-term growth. Find out why ...

E.l.f. Cosmetics is making the magic of color analysis accessible with the launch of their new tool: color e.l.f.nalysis.

I'm long e.l.f.; its repeatable growth model, cultural relevance, and disciplined execution make it a compelling, albeit ...

Drugstore vs. high-end makeup is a decades-long debate topic in the beauty community. If you were present during the OG ...

Fenty, Sephora, and e.l.f. Cosmetics have joined the WNBA, NWSL, Golden State Valkyries, and New York Liberty in changing the ...

There has never been a better time to shop for a skin tint. A slew of new options have hit the shelves recently, each ...

In the latest trading session, e.l.f. Beauty (ELF) closed at $126.33, marking a +1.15% move from the previous day.

The make-up brand’s investment in women’s football, hockey, tennis, racing and wrestling has helped create more opportunities ...

While the sport still grapples with a stark gender gap on the track, female presence is growing steadily. According to ...

The US cosmetics brand’s ability to adapt to customer demands quickly was cited as one of the main reasons for its inclusion ...

AMD and GitLab are two beaten-down tech stocks seeing strong AI-related growth. e.l.f. Beauty's acquisition of Rhode ...

e.l.f. Cosmetics, launches “color e.l.f.nalysis”—a global, immersive digital experience for personalized beauty. With this tool, users can discover makeup shades that harmonize with their ...