Beauty lovers, this is the post for you! Shop all of these bestselling items from makeup to skincare to haircare and more!

E.l.f. Cosmetics CMO Kory Marchisotto adds women's soccer to hockey, tennis, swimming, and racing partnerships as the brand ...

These are the best colour correcting and SPF-enriched CC creams. Makeup artist Rose Gallagher breaks down all there is to know and the difference between a BB cream.

Hydrating Camo CC Cream 30g The brand new lil sis of its OG counterpart (see below), e.l.f's beloved and hero CC cream now comes in a glowy formula to hydrate and plump the skin, as well as, of course ...

The acquisition of Hailey Bieber’s brand, Rhode, by E.l.f. Beauty drove $20 million in media impact value for the brand within just 48 hours, according to a new report from Launchmetrics.

From causing trouble applying makeup or ... luxury creams and serums promising to reduce the look of wrinkles, it can be hard to find a trusted product. If you don’t want to spend your coins on pricey ...

Hailey Bieber’s Rhode Beauty sold to e.l.f. for $1B. Fans rush to stock up, fearing formula changes after the acquisition. See top picks to grab now!

Hailey Bieber sold her skincare brand Rhode to E.l.f. Beauty for $1 billion. Here, get all the details.

Model and entrepreneur Hailey Rhode Bieber came up with a billion-dollar idea—and now cosmetics giant e.l.f. Beauty is paying that sum to acquire it. On Wednesday, e.l.f. Beauty announced it ...

e.l.f. Beauty has acquired Hailey Bieber's Rhode in a $1 billion deal Per a press release, Bieber will step into the role of chief creative officer and head of innovation Bieber shared that she ...

In terms of sun protection, the E.L.F. Skin Holy Hydration! Face Cream SPF 30 contains a broad-spectrum SPF 30, which means it’s going to protect skin from both UVA and UVB rays—essential for ...

e.l.f. just launched an “invisible” sunscreen stick with SPF 50 sun protection, so we put it to the test. Four editors with different skin tones and types share their honest reviews.