EA signs with two in-game ad firms. Publisher will sell space in upcoming games; Need for Speed Carbon and Battlefield 2142 to be company's first games featuring dynamic ads.

In-game advertising has always sat uneasily with gamers and developers alike. Some point out that the increased revenue generated from such sales allows developers more freedom in the content they ...

EA, however, does have a history with in-game ads for its console game. The ads were introduced in UFC 4 to promote the up-and-coming Amazon's The Boys . However, the company quickly changed its ...

Electronic Arts CEO Andrew Wilson has responded to questions about introducing in-game ads, saying, "There is a place for advertising when done right." During EA's Q4 2022 earnings call, the topic ...

EA says it has no intention of putting TV ads in console games following news reports about a deal with an ad tech company. When you purchase through links on our site, we may earn an affiliate ...

EA has been forced to apologise and decided to remove certain in-game ads from EA Sports UFC 4 in the wake of a huge fan outcry after said advertisements were added to the game post-launch ...

EA Considering Adding Ads into Games. EA is considering ways they can include “thoughtful implementations” of ads in their AAA games. By Hannah Adkins. May 10, 2024, 10:06pm.

EA has removed controversial in-game adverts from UFC 4 after criticism of the ads went viral earlier this week.. UFC 4, which released on August 14, sparked backlash when players started noticing ...

Video game publishing giant Electronic Arts is planning to take its advertising sales in-house, meaning it will end its relationships with in-game ad companies Massive and IGA Worldwide this year.

If you think EA's experimentation with implementing dynamic ads in their games sounds like business speak for in-game product placement, Baldur's Gate 3 players have put your thoughts to pictures.

While EA already technically has ads in select titles and live service games (like EA Sports FC 24), these latest comments from the company's CEO are once again focused on personalised "dynamic ad ...

Several other EA games have also experimented with ads in the past, such as 2004's Need For Speed: Underground 2, where the company painted ads on the side of in-game billboards.