No matter where you look, two initials seem to pop up everywhere – AI. Artificial intelligence has permeated modern life ...

In this exclusive interview, TBWAMedia Arts Lab's leaders reveal the secrets to their decades-long relationship with the $3 trillion brand.

E-commerce PPC is when retailers pay each time a user clicks on their ads. PPC ads appear on advertising platforms such as ...

Intel's ( NASDAQ: INTC) new CEO is weighing potentially ending the marketing of its 18A chipmaking technology to new clients ...

Ann Mukherjee Marketing Summit, Booth faculty and alumni leaders examined AI’s power to connect brands to customers.

Education-led marketing helps B2B brands replace noisy outreach with strategic content and experiences that build trust, ...

Discover how Alicia Layfield transformed networking into meaningful impact by building community through marketing, design, and in-person connection on PQ: Conversations That Build Equity.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Few things matter more to a Wendy’s® franchise than delivering a consistent, on-brand experience at every location. That’s ...

People’s daily information sharing and acquisition through the Internet has become more and more popular. The comprehensive multimodal marketing advertorial generated by ‘We Media’ accounts besides ...