AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

An interview with Eric Seufert about the impact of the trade war on digital advertising, the Google Ads antitrust case, and why the biggest platforms keep on winning.

Item The Daily Item received four awards in the Pennsylvania News-Media Association’s Advertising Contest, results of which were released earlier this month. “It’s always rewarding to see your hard ...

Advertising is a combination of art and science, and for a small business competing with big brands, it can be hard—and ...

AI-generated content requires human strategy, expertise and oversight to maintain quality, align with a brand’s voice and ...