This post was created in partnership with Zeta Global. It sounds so obvious: If you're a restaurant or a grocery brand, you ...

Storytelling gives context to data and performance metrics and connects your product or service to what people actually care ...

IIM Calcutta and Emeritus's AI-based marketing programme will be an 18-week-long online course where learners will explore ...

The Advertising and Public Relations program equips students with the practical skills and ethical decision-making needed to understand and evaluate organizational dynamics, and to guide the future of ...

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

Still, the report notes that internet-related advertising has become increasingly significant, and that as the category grows, its year-over-year skews to growth rates will be “increasingly evident.” ...

What have we done to the old gods of digital marketing? A new divinity has just joined the pantheon, and it seems to be dominating all business ceremonies, Artificial Intelligence. A new sheriff is in ...

Inside the 2025 global e-commerce shift: How DTC brands are navigating tariffs, rethinking fulfillment, investing in advertising and ... influencer marketing, and search to expand their global ...

Lack of awareness, fear of mistakes and penalties, and the cost of filing are preventing many families from claiming millions of dollars in tax credits, according to a new study. The report, released ...

Not too long ago, business-to-business (B2B) and business-to-consumer (B2C) marketing seemed like worlds ... creative and advertising agencies. Do I qualify?