Among firms that received requests are Omnicom, WPP, Dentsu, Interpublic and Publicis.

The AI-powered solution provides brands with new targeting capabilities to precisely tap into consumers interests, emotions ...

IIM Calcutta, in partnership with Emeritus, has introduced a new executive education programme aimed at equipping marketing ...

Mark Read departs WPP as the advertising industry grapples with agencies' declining power amid the rise of Big Tech and AI.

Still, the report notes that internet-related advertising has become increasingly significant, and that as the category grows, its year-over-year skews to growth rates will be “increasingly evident.” ...

Made possible through the Educational Improvement Tax Credit (EITC) program, the donation will help fund instructional materials for early literacy programs, including materials used in before ...

A Belgian appeals court has ruled on how ad tech vendors, publishers and advertisers can continue to use programmatic advertising in Europe. “Well, here we are,” IAB Europe CEO Towney Feehan told ...

The Division of University Marketing and Communications exists to protect, enhance and advance the University's national and international reputation. Our teams include: Have an idea for a story? We'd ...

VENTURA, Calif., May 13, 2025--(BUSINESS WIRE)--Global advertising technology leader The Trade Desk (NASDAQ:TTD) today announced OpenSincera, a new application that provides the ad tech ecosystem ...

In advertising and marketing, this society was traditionally represented by Caucasian people. Today we know that American society is far from homogenous. Instead, our towns and cities are home to ...

It's an exploration of the world of multi-level marketing. UNIDENTIFIED NARRATOR: Imagine turning life's moments of I can't into I can. What will your I can story be? RASCOE: Improve your life and ...

Marketers looking to engage with kids and teens should move beyond short-term marketing tactics and instead focus on building lasting relationships based on trust, shared values, and authentic ...