LinkedIn’s new ‘B2B ROI Impact’ research has surveyed over 1,000 B2B marketers in the US, UK, France, and India ...

Pressure to justify marketing investment to business leaders is becoming a “much more common theme” for UK B2B marketers, ...

In December of 2020, the end of my nearly six-year college career was coming to a close and an MBA was within sight. I had a ...

It’s no secret that user-generated content is often more engaging and authentic than content brands produce themselves. For years, marketing experts have been giving advice on how to encourage your ...

In 2023, the digital marketing market was valued at $363.05 billion and is projected to reach $1099.33 billion by the end of ...

Finding a good content writing agency is of utmost importance in today’s world. It is because quality content is a necessity ...

GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters.

Lalatendu Das, CEO of Publicis Media South Asia, spoke exclusively to e4m on the declining share of TV in ad spends, the ...

How are marketers able to create ads that not only cut through, but connect with their audiences? Kantar and Effie Europe continue the legacy ...

Learn how AI-powered tools are reshaping influencer marketing strategies, driving ROI, and fostering authentic creator ...

As a sports activity that attracts great responses from fans and entertaining race car events, motorsport has not been left behind in using social media as a marketing strategy.

Reddit is one of the most influential platforms for discussions, communities, and content discovery. With millions of active users, it offers a unique space for brands, marketers, and individuals to ...