Sales is a broader function that's involved in all four elements of the marketing mix. Selling a product or service requires a coordinated effort that takes into account four key marketing areas.

Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of ...

and it should include two mandatory elements: Which target consumers we can reach hold a viable potential to buy whatever we intend to sell? What is the offer (the entire marketing mix) we will be ...

Sunset Hospitality Group's Iliana Orietta shares her toolkit for hospitality marketing in the Middle East's summer season.

If you've ever noticed cloudy glasses or a chalky residue on your dishes after running a cycle, it indicates that your ...

A cohort of trailblazing global financial institutions has heeded customers’ call for personalization, driving billions in ...

When the dependent variable is sales revenue, the elements of the marketing mix – product, price, promotion and place – will definitely influence the dependent variable and can therefore be ...

Archival photographs, fashion layouts and anecdotes from celebrity clients: A new book is devoted to all things Valentino.

Here are eight core elements of a successful annual marketing plan that ... if your message doesn't speak to a very specific audience it's almost guaranteed to get lost in the mix. Your marketing plan ...

The following six strategic pricing approaches offer a roadmap to protect your margins while maintaining customer trust ...