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A beauty writer reviews the E.l.f. Halo Glow Skin Tint SPF 50, a tinted mineral sunscreen with a glowy skin finish and no white cast. You can shop the breathable skin tint that’s perfect for summer ...

Mass-market cosmetics company E.L.F. Beauty, known for its internet-viral dupes and affordability, has acquired American model Hailey Bieber’s Rhode skin-care brand in a $1 billion deal, the ...

In 2020, Kylie Jenner sold 51% of Kylie Cosmetics to publicly traded Coty for $600 million. The Rhode deal is expected to close between July and September, per e.l.f.’s announcement.

It currently owns not just E.l.f. Cosmetics but also E.l.f. Skin, Alicia Keys’s Keys Soulcare, clean beauty brand Well People, and Naturium (one of my favorite brands in beauty).

Hailey Bieber ’s beauty and skin-care brand Rhode has been acquired for $1 billion by Elf Beauty, pending approvals, marking one of the most high-profile beauty deals in recent years.