I was shocked at how well the af94 gel-cream formula ticked all of my boxes for a fraction of the price of luxury options.

Target just dropped a bunch of new e.l.f. products and these glow-boosting faves will quickly become your summer go-tos.

A good lip liner has the ability to transform your makeup. Not only does it extend the longevity of your lip products and ...

Don't sleep on e.l.f.'s skincare offerings, like this fragrance-free face cream. Formulated with hyaluronic acid, squalane, and niacinamide, it's an excellent day moisturizer for the price.

Oakland-based cosmetic company e.l.f. Beauty announces $1 billion acquisition deal. The company is acquiring Hailey Bieber's skincare brand, Rhode. e.l.f. said both brands have a shared focus on ...

This guide features top eyeliners offering long-lasting, waterproof, and smudge-proof formulas with versatile finishes—from beginner-friendly pens to precision liquid liners—perfect for every style ...

Humans give off a light that is extinguished in death, study reveals JPMorgan’s Jamie Dimon Predicts ‘Crack in the Bond Market,’ Citing U.S. Fiscal Mess Ranking All-You-Can-Eat Chain Buffets ...