One shopper writer swears by e.l.f. Cosmetics’ new cooling primer stick that blurs pores and hydrates underneath your makeup.

Don't sleep on e.l.f.'s skincare offerings, like this fragrance-free face cream. Formulated with hyaluronic acid, squalane, ...

After years of searching for the perfect makeup product, I fell in love with the ELF brow-lift gel.The $6 brow gel is affordable and easy to use as part of my everyday routine.I love that I never have ...

Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a ...

Rhode h launched in 2022 and gained popularity with TikTok viral products such as its $18 “peptide lip treatments.” ...