12 Best New Drugstore Makeup Finds for Mature Skin, According to Celebrity Makeup Artists first appeared on Parade on Jul 15, ...

Soft Ochre - Elf Cosmetics Bite Size palettes - Elf Cosmetics Liquid Eyeshadow - Benefit Cosmetics Roller Lash Mascara - Morphe Brushes Vibes Pencil - Maybelline Studio Gel Eyeliner - Benefit Cosmetic ...

The pigment of ELF's bronzer and contour is super solid but not too overwhelming to send you into a panic mode. The cushion ...

“Overly rich oils or thick silicones can cause products to sit on top of the skin and separate in the heat,” explains O’Neill ...

In this video, I demonstrate an easy smokey eye tutorial using an affordable eyeshadow palette by Elf Cosmetics. This tutorial highlights drugstore makeup options that are accessible for everyone.

Beauty gains momentum with the Rhode deal, tariff strategies, and renewed confidence driving long-term growth. Find out why ...

Chief executive officer Tarang Amin says Elf Beauty has conglomerate-sized ambitions, but plans to do things differently than ...

15 Best Drugstore Makeup Picks for Women Over 50, According to Celebrity Makeup Artists first appeared on Parade on Jul 2, ...

Yes, reapplying sunscreen throughout the day is important, but so is keeping makeup in tact for the full day. What deters many beauties from reapplying, or applying at all, is the way sunscreen may ...

Makeup with SPF can provide sun protection alongside regular sunscreen use. The E.l.f. All Set For Sun Setting Spray features SPF 45, and it’s on sale for $11 at Amazon. Customers like that the ...

Whether you're road-trippin' with the girls this summer or have a flight booked to an international locale, this sunscreen stick will come in clutch on all your travels. The format is TSA-friendly, ...

The new, no-cost digital experience, called “color e.l.f.nalysis,” allows consumers to snap a selfie or upload a photo of themselves to determine which makeup shade best suits their unique features.