AdoreBeauty is my one stop shop for all things beauty, skincare and hair tools and it’s currently having a massive sale with up to 25 per cent off selected products. This is a fantastic opportunity to ...

I’m not at all religious, but going to an Elf Lyons show is what I can imagine a religious experience feels like. That is to ...

Using a multipurpose product, apply the same color to your eyelids, cheeks, and lips. This creates a harmonious look that is ...

"Tubing mascara formulations are longer-lasting, and the film will remain until removed by mechanical forces or by warm ...

When the Duchess of Sussex made an appearance at the Annual Salute to Freedom Gala in November 2021, her longtime makeup artist Daniel Martin reportedly used a brow duo from Black-owned brand ...

In this article, we are going to take a look at where e.l.f. Beauty, Inc. (NYSE:ELF) stands against other stocks that Jim Cramer discusses. In a recent appearance on CNBC’s Squawk on the Street, Jim ...

As we step into spring, it’s out with the old and in with the new. This even includes makeup. In recent years, the dominance of the “clean girl aesthetic” and barely-there makeup has ...

THE WHAT? Elf Beauty could be forced to defend itself in a class action lawsuit which has been filed against the cosmetics brand in the District Court of Northern California and seeks to recover ...

In this article, we are going to take a look at where e.l.f. Beauty, Inc. (NYSE:ELF) stands against other stocks that Jim Cramer discusses. On Friday, Jim Cramer, host of Mad Money, discussed how ...

e.l.f launched Soft Glam Satin Foundation at the beginning of last summer—I was lucky to try it out a little early, and I instantly loved it. The lightweight and silky-smooth cream coverage ...