Soft Ochre - Elf Cosmetics Bite Size palettes - Elf Cosmetics Liquid Eyeshadow - Benefit Cosmetics Roller Lash Mascara - Morphe Brushes Vibes Pencil - Maybelline Studio Gel Eyeliner - Benefit Cosmetic ...

Focusing on the film trilogy, The Lord of the Rings, Legolas is one of the main Elves in the story. As part of the Fellowship ...

What e.l.f. beauty products are best? Celebrity makeup artists shared their favorites to help us compile the best e.l.f. products out there.

Mikayla Nogueira says there’s no predicting whether one of her daily makeup videos will go viral — unless it involves E.L.F. The brand that got its start hawking $1 eye shadows is so revered ...

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that ...

E.l.f. Cosmetics is making the magic of color analysis accessible with the launch of their new tool: color e.l.f.nalysis. Simply upload a selfie to learn which color palette is most flattering to your ...

(Reuters) -Elf Beauty raised its forecasts for annual sales and profit on Wednesday, betting on its efforts to sell cosmetics such as lip oil and liquid blush at affordable price points in the U.S ...

Elf Beauty , a maker of affordable cosmetics, is betting on rural markets and a tie-up with Dollar General to fuel its expansion as it hedges against a slowdown in the U.S. cosmetic industry where ...

A recent Censuswide study reveals that 35% of singles view first dates as the perfect excuse to experiment with new makeup looks. Enter Elf Beauty and Tinder, two brands known for pushing ...

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that ...