As marketing and communications leaders, we have the privilege and responsibility to help organizations navigate the unknown ...

Today’s franchise marketing leaders must consider multiple audiences using a variety of channels as they work to get their ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Discover how Claude 4 AI automates workflows, integrates apps, and transforms productivity. Save time and focus on what truly ...

In a world where digital landscapes shift faster than ever, staying ahead in marketing can feel like trying to catch lightning in a bottle. As consumer behavior evolves and technology advances at ...

AI chatbots are fantastic tools for providing instant answers, qualifying leads and scheduling appointments without the need ...

ActiveCampaign, a marketing automation platform provider, has introduced Active Intelligence, a user experience that deeply integrates artificial intelligence across every part of the platform.

When Field Service Management SaaS provider Simpro wanted to explore whether AI email agents could enhance its outbound ...

Effective workflows are the building blocks of any successful business. As a company grows, operations, information, and customer interactions become complex and have a tendency to create ...

Direct marketing relies on direct communication or distribution to consumers rather than through a third party. Mail, email ... and effective marketing tools to establish a direct connection ...

Tech companies are increasingly looking beyond traditional marketing tactics. Instead, many are embracing partner marketing as a powerful strategy to drive growth, enhance customer value, and remain ...

A CRM is more than a tech upgrade; it’s a strategic shift that breaks down silos, boosts productivity, and empowers smaller ...