There’s already a good amount of research on how logos influence customers. For example, a 2011 study found that when a company has an incomplete logo (think IBM), people perceive the business ...

The Psychology of Shape in Logo Design. All logos have a shape. This is true whether they include an icon and text, just an icon, or only text. The 3 major shape categories are geometric, ...

The shape of your logo affects how consumers perceive your organisation, its products and even its behaviour. ... Share via Email Download PDF ; View Comments (1) Anonymous User 18/08/2020, 05.57 pm I ...

Mimecast has just released some new and interesting research: - The Shape of Email Report.The report itself is quite interesting, 500 IT Managers interviewed about their opinions on how employees ...

From its very first beginnings as an over-elaborate illustration, to its familiar and distinctive shape today, Apple's logo has reflected its company's aims from the start.