However, emotional marketing is volatile, and it tends to backfire if poorly used. Here, seven associates of Forbes Communications Council talk about the best examples of emotional marketing they ...

The biggest issue with using emotional marketing is that if it misfires ... he was working so hard to take care of. It was a great example of putting the customer at the center of their story ...

Women are told, 'Don't be so emotional'. Here are some synonyms ... emotionality is treated like a unipolar disposition or personality trait, which is stable over time and independent of any ...