They don't. Which is all the more reason to really understand what might motivate your users. Interestingly, empathy maps are already common in the design industry. Tech experts in user experience and ...

Great design doesn’t just solve a problem; it anticipates needs and enhances human experiences A few years ago, I was at a busy airport, juggling my coffee, laptop bag and a boarding pass while ...

Design thinking is a human-centered, iterative process that helps organizations move from Ideas and ambiguity to action.

Real innovation rarely emerges from linear thinking. The best ideas arise when our minds either drift purposefully or operate ...

The “empathy machine” is a useful way to think about the relationship to talking about feelings pioneered by "This American ...

What does design thinking in practice look like? There has been much talk about its power and efficacy. However, when you ...

This is the genius of applying design thinking to your life ... The more experiences you try, the better your map becomes, helping you find your way with growing confidence.