REEBOK will make a sensational return to the English football market for the first time in 13 YEARS. Newly promoted ...

Simon Kuper argues that while our sporting expectations might be overly ambitious, they remain a vital aspect of Brand Britain’s soft power. The English (more so than any other home nation ...

it may come as a surprise to some that the brand has not ventured into the world of franchising earlier. All of that is set to change however, as JD Sports announced this week that it had signed ...

It’s expected that this year’s double sporting whammy will drive even more global eyeballs and attention. Brands must find ways to participate without distracting from the main event.