Mo Cherif, senior director of Gen AI at Sitecore, explores how marketers can successfully and ethically implement AI.

To unlock the full potential of AI, marketers must adopt the mindset of partnership—where AI is a collaborator, not a ...

Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive. The post ...

Last year, the Advertising Standards Council of India (Asci) had come up with a set of self-regulatory guidelines for ...

Barua, the Group CEO of Havas India, South East & North Asia (Japan & South Korea), celebrated his birthday on 18th February ...

In the realm of digital media, AI's capability to personalise viewing experiences represents a revolution in consumer engagement. Algorithms now analyse vast a ...

Social media has evolved from a casual pastime to an essential tool for personal branding and business marketing. Platforms ...

The adtech and martech industries are experiencing rapid evolution, driven by advancements in data analytics, artificial ...

The universality, recency and granularity of grocery data make it a powerful tool for understanding customer needs.

The New York City case has become an unusual public fight between the U.S. Justice Department and two top federal prosecutors ...

Addiction Professionals of North Carolina launched a public awareness campaign about patient brokers, who refer patients to ...

U.S. tech giants have quietly empowered Israel to track and kill many more alleged militants more quickly in Gaza and Lebanon ...