As the use of artificial intelligence continues to rise, professionals must find a balance between innovation and ...

Mo Cherif, senior director of Gen AI at Sitecore, explores how marketers can successfully and ethically implement AI.

Researchers from Symbiosis International University explore the transformative role of Generative AI in digital marketing, ...

Member of parliament Zali Steggall is launching her own voluntary Ethical Political Advertising Code (EPAC) today. To combat ...

Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive. The post ...

Changing Role in Digital Marketing Khushboo, a global digital marketing expert with over five plus years of experience ...

Last year, the Advertising Standards Council of India (Asci) had come up with a set of self-regulatory guidelines for ...

Barua, the Group CEO of Havas India, South East & North Asia (Japan & South Korea), celebrated his birthday on 18th February ...

BY SOJI AKINREMI I was intrigued by some of the perspectives shared by accomplished journalist and former presidential ...

The founding leadership team includes Rajeev Makhni, India’s gadget guru and tech influencer, Anurita Chopra, chief marketing ...