As the use of artificial intelligence continues to rise, professionals must find a balance between innovation and ...

Researchers from Symbiosis International University explore the transformative role of Generative AI in digital marketing, ...

Mo Cherif, senior director of Gen AI at Sitecore, explores how marketers can successfully and ethically implement AI.

Today, companies are prioritizing being more ethically aware. However, many still don’t consider it to be a foundational pillar of their company. This is a mistake.

Member of parliament Zali Steggall is launching her own voluntary Ethical Political Advertising Code (EPAC) today. To combat ...

Changing Role in Digital Marketing Khushboo, a global digital marketing expert with over five plus years of experience ...

Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive. The post ...

"Ethical marketing practices." Surely the phrase is an oxymoron. Or is it? Today, many people want to be more environmentally and ethically conscious when making product purchases. At the same time, ...

Last year, the Advertising Standards Council of India (Asci) had come up with a set of self-regulatory guidelines for ...

Barua, the Group CEO of Havas India, South East & North Asia (Japan & South Korea), celebrated his birthday on 18th February ...

The Araw Values Awards continues its legacy of celebrating campaigns that uphold the seven cornerstone values that define ...