Ethnic wear in India is not simply attire. It is a tapestry of stories, philosophies, and craftsmanship that trace centuries ...

From subtle chikankari to statement anarkalis, Myntra Now delivers your perfect kurta in just 30 minutes across Mumbai.

Hyderabad is a city steeped in grandeur, a place where culture and elegance have coexisted for centuries. So it no surprise ...

Prada's 'Kolhapuri chappals' and Louis Vuitton's 'auto-rickshaw bag' highlight a trend of luxury brands borrowing from Indian ...

In a world driven by fast fashion and seasonal fads, IVAARA, the premium ethnic wear brand from Ronak Fashion, stands as a tribute to India's textile legacy rooted in heritage, yet tailored for the ...

Want to elevate your ethnic look? We have got you covered! Here we have curated a list of five minimal nath designs that you ...

The simple six-yard number came with a light brown pallu which was draped over her left shoulder. Mouni teamed the sophisticated silhouette with a matching, sleeveless blouse. The bralette-style ...

We adore how birthday girl Tanya Maniktala steals attention with her ethnic looks, giving some major fashion inspo. On her ...

Keerthy Suresh just tore up the rulebook on ethnic fashion-and set it on fire. For the promotions of Uppu Kappurambu, she ditched the usual glam for something far more daring: a striking ...

Young and affluent consumers are buying multiple outfits that can be worn on several occasions, ditching expensive designer ...

Rashmika Mandanna is one of the biggest Indian actresses today, having delivered back-to-back hits. With her powerful screen ...

Saurabh Gupta, CEO & Founder at KALKI, is of the opinion, "Breastplates are the brave new vocabulary of bridal and celebratory couture. They're redefining the blouse's role, from supporting actress to ...