An adored name across Indian cinema, Rakul isn’t just celebrated for her acting prowess — her impeccable fashion sense, especially in ethnic wear, has always turned heads. With every appearance in ...

Now, four fashionable outfits are ready to be taken at Myntra: a printed jumpsuit, ethnic and fit-and-flare min-dresses, so you could be comfortable, trendy, and stylish during seasonal parties and ...

Hyderabad is a city steeped in grandeur, a place where culture and elegance have coexisted for centuries. So it no surprise ...

Ethnic wear in India is not simply attire. It is a tapestry of stories, philosophies, and craftsmanship that trace centuries ...

Keerthy Suresh just tore up the rulebook on ethnic fashion-and set it on fire. For the promotions of Uppu Kappurambu, she ditched the usual glam for something far more daring: a striking ...

Designer Varun Bahl, too, made a comeback to LFW with this show, after a gap of four years. His new label is called Varun Bahl Pret, which has much to offer, including a great-looking pastel bluekurta ...

Prada is looking to collaborate with "artisanal footwear" makers in India in a partnership, it said on Friday, two weeks ...

Indian women now have a new go-to for ethnic footwear that blends heritage with everyday comfort. JM Looks, a women-led fashion startup based in New Delhi, has launched its latest collection — ...

Flipkart fashion’s ethnic wear category has reached 6 million customers this past year, with almost 90% of sales driven by repeat buyers.

Bengaluru: Flipkart, India’s homegrown e-commerce marketplace, has witnessed over 6 million customers purchasing ethnic wear in the past year alone, with nearly 90% of sales driven by repeat ...