For example, Gerber means not just baby food but all types of baby care. Patagonia means not just climbing gear but all manner of sustainably sourced outdoor clothing and equipment. If it is ...

The most common brand stretches include line extensions within the same category. Coke's recent launch of Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke are good examples. A riskier form ...

The brand is my all-time favorite for hair extensions and one that my wedding day stylist is using for my hairstyle. For years, customers with naturally curly, coily and textured hair have ...