For example, Gerber means not just baby food but all types of baby care. Patagonia means not just climbing gear but all manner of sustainably sourced outdoor clothing and equipment. If it is ...

Brand extensions have many benefits ... Arm and Hammer, Crest, and Dell are other examples of brands with functional concepts. Cross, on the other hand, stands for prestige, style, exclusivity. It is ...

The brand is my all-time favorite for hair extensions and one that my wedding day stylist is using for my hairstyle. For years, customers with naturally curly, coily and textured hair have ...