Growing up, Chase Sui Wonders wouldn’t be caught dead at a slasher movie. “I always stayed far away. If I was watching that ...

The “no make-up bridal” trend is set to sweep UK weddings this summer, according to analysis by Pinterest which has also revealed a rise in husbands-to-be sporting a dash of colour ...

Sonam Kapoor with a softly smoked-out eye, while Alia Bhatt chose a delicate, barely-there glow for the Umrao Jaan re-release ...

Nails are the subtle luxury detail that can add the finishing touch to your entire bridal look on the wedding day. Whether ...

No amount of money can make the rain go away and come again another day. Carelessly leaving guests’ flight and hotel info out ...

The term “guava girl” began to trend in June 2025, making waves on Pinterest and Google. Given the fruit’s association with ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

E.l.f. Cosmetics is making the magic of color analysis accessible with the launch of their new tool: color e.l.f.nalysis.

Tate McRae’s makeup artist, Lilly Keys, shares the secrets behind the singer’s looks, and reveals her favorite products and ...

E.l.f. worked with social-focused creative agency Movement Strategy for the effort. The brand and Pinterest will showcase the tool at the Carlton Beach Club on June 19 during the Cannes Lions ...

Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital experience for ...

I love soft pastels, bold browns, and everything in between, so Pinterest-coded eye makeup looks have always caught my attention. I can’t get enough of them because of how they add a fresh touch ...