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From FIFA's latest design to a hot AI startup's barely-there branding, recent examples show how a logo—any logo—can make a brand more real.

Almost as anticipated as the announcement of the host city for any Fifa World Cup is the reveal of a new logo. This week, the design for the 2026 Fifa World Cup in United States, Mexico and Canada ...

FIFA launched its brand and campaign for the 2026 World Cup in the U.S., Mexico and Canada, but the simple design drew criticism from soccer fans.

FIFA unveils 2026 World Cup logo and branding at Griffith Observatory event The logo is simple, with a white ‘2’ stacked on top of a ‘6’ and the trophy superimposed on them. The 16 host ...

05-25-2023 MARKETING INNOVATION FIFA’s 2026 World Cup logo is part of a confounding branding trend in sports FIFA’s generic branding had soccer fans saying that AI could have done better.

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For the first time ever, an actual image of the FIFA World Cup trophy will be present on the tournament's official logo.

A logo reveal ceremony was held in LA as U.S., Canada and Mexico will all co-host the 2026 FIFA World Cup.

A logo reveal ceremony was held in LA as U.S., Canada and Mexico will all co-host the 2026 FIFA World Cup.

On a hot evening in Los Angeles, from the picturesque Griffith Observatory overlooking the Hollywood sign, FIFA president Gianni Infantino revealed the branding for the 2026 World Cup. It’s a ...

FIFA revealed its official 2026 World Cup logo Wednesday evening during a ceremony in Los Angeles. The simplistic design includes the trophy over a large 26. The United States, Canada and Mexico ...