Several months ago, Jeff Poirier witnessed firsthand the power of the magnetic ribbon bumper sticker. Poirier and his friends, who now run the Boston-based Web site SupportOurRibbons.com, decided t… ...

But today's marketplace is far more fractured. Every generation, region or socio-economic group has its own cool, hot fad. Take Pabst Blue Ribbon beer, a 163-year-old domestic brand that in 2003 ...

Fidget spinners, it seems, have become this year’s leading toy fad. I’m a sociologist who has studied fads, and the rapid popularity, media attention and concerns over a new toy craze are a ...

Poirier and his friends, who now run the Boston-based Web site SupportOurRibbons.com, decided the stick-on ribbon-with-a-message fad was widespread enough to start a business mocking it.

The Problem: Dwain Gullion hit a chord with his magnetic yellow ribbons. But can he turn a patriotic fad into a real business? By Michelle Leder. Feb 1, 2005.

PBR dates to 1844 and recently had a revival in popularity thanks to the young, hipster crowd.

The trend was ripe for parody, according to one Web entrepreneur.Several months ago, Jeff Poirier witnessed firsthand the power of the magnetic ribbon bumper sticker.Poirier and his friends, who ...

By the end of 1992, the ribbons had become a fad. There were red ribbon diamond necklaces, red ribbon Christmas ornaments, red ribbon T-shirts, red ribbons on nearly every product imaginable.

The trend was ripe for parody, according to one Web entrepreneur.Several months ago, Jeff Poirier witnessed firsthand the power of the magnetic ribbon bumper sticker.Poirier and his friends, who ...