The first thing fans will see when they walk into Chase Center this summer is the Valkyries brand new playing court.

Hoosiers fans wish for the return of a mascot not seen since 1969. IU Athletics released a trailer hinting it may return.

SI on Braves sat down for a joint interview with two brothers campaigning to change the Atlanta Braves nickname and brand.

Lively has officially gained a new addition to its college. It’s not a student, building or even a program. In this case, ...

He is the four-legged secret weapon of the Broncos, but animal rights group ‘People for the Ethical Treatment of Animals’ ...

The Brisbane Broncos have dismissed a push from animal rights activists to have their famous mascot retired. Animal right ...

The Broncos have told animal rights activists to ‘Buck Off’ following calls for their famous mascot to be retired.

It's a pretty solid logo that won out in the end. 'Mammoth' is a cool name, and the mountain aspect of the mascot's crown obviously reflects Utah's famous geography - specifically the Wasatch mountain ...

It’s a bemusing place full of chaos and contradictions. Famous for beautiful food, mind-boggling traffic and warm but no-nonsense locals, it’s both friendly and resilient, both welcoming and ...

One of the most famous was Jack from Jack in the Box who ... time offer ‘90s retro package that featured the original logo, and fans loved seeing it back on the shelves. Wally, like many mascots, is ...

Anyway, methodology aside, let's look at who else is 'popular'. Next up was Sonic the Hedgehog, who has been at the centre of many Sonic controversies since he started appearing in film. Then there's ...

A few years ago, we asked whether brand mascots were still relevant. New research from Falcon Digital Marketing suggest they are. It has identified which brand mascots are most po ...