H&M, the popular Swedish fashion retailer, announced it is working with artificial intelligence to create "digital twins" of 30 models. The models will own the rights to their twin, and they can ...

The Swedish retailer H&M said ... In two photographs taken for the fashion retailer H&M, the model Mathilda Gvarliani is seen posing in a white tank top and jeans. The images look like takes ...

Fashion retailer H&M is to use artificial ... The company says it is working with Swedish tech firm Uncut on the development of the model's AI likenesses. Uncut says on its website it is "helping ...