But it’s not just that fast-food graphic design is going retro, it’s that it’s reverting to logos that are nearly identical to the ones these chains gave up in the ’90s and early 2000s.

The classic red and yellow arches may be iconic, but the landscape of fast-food design is undergoing a transformation. While efficiency remains key, restaurants are increasingly prioritizing ...

These quirky designs were an early form of brand advertising, gimmicks meant to grab drivers’ attention and get them to stop in. As fast-food chains spread across the US after World War II ...

Some scoff at the idea of putting prodigious design talents to work in the service of fast food restaurants, but Kim disagrees. "What design should do is to enhance real life experience ...

Experts say that this design is most efficient for handling mobile and drive-thru orders. Fast-food and fast-casual chains look more alike, and they're competing for the same customers.

And it's another sign major fast-food and fast-casual restaurants are ... "I think that is the way that you have to think about it from a design standpoint." Here's a look at how quick-service ...