An evolution of the Telecaster - the first mass-manufactured solid-body electric guitar - the Fender Strat was designed to be lighter and more player-friendly than its dual pickup predecessor. Adding ...

As Director of Fender Electric Guitars, every launch bearing the big ... who you’d have thought would be interested in more vintage stuff, pick up an Ultra and fall in love with it.” ...

In 1954, a guitar maker called Leo Fender introduced his second electric guitar, a companion to his 1950 Telecaster ... had twin cutaways to allow access to the upper frets, three independent pick-ups ...

Well over 12 million Strats have been sold to date, and the 2000s even saw a massive revival of interest in the electric guitar amongst players young and old; in 2020, Fender had its greatest ... with ...