Most notably, the shirt bears the logo of W88, a major Asian sports betting company, which appears as Sunderland’s new ...

Al Ahli Club has launched a strategic rebranding project aimed at revamping its institutional and visual identity, aligning with a broader transformation plan that reflects the club’s ambitions to ...

Last spring, a trio of flag football players from Staten Island led by Samantha Toscano, then a SUNY Cortland sophomore, ...

Amid the Big 12's modern throwback era of uniforms, Texas Tech came out on top of the bunch. This look screams Red Raiders ...

AHEAD of the 2025/26 Football League season, Bradford College is delighted to announce itself as the brand new shorts sponsor ...

Stoke City are the first club in the Championship to unveil their strip for the new season even if the design had already ...

Since Barcelona and Spotify agreed to a sponsorship deal in March 2022, they have collaborated on a few firsts.

The Dons' new logo will be circular, which they say is "a symbol of connection, movement and identity within our unique city". But the re-design has led to some poking fun at the club, including ...

One such project is NEOM SC, a soccer club owned by the Public Investment Fund — the same sovereign wealth fund that owns ...

Stoke hosted two fan assemblies to lay the groundwork, starting back in March 2024 - some 17 months before the first proper ...

The design of Veikkausliiga’s bespoke typeface, Scarf Gothic, is inspired by the folding and movement of football scarves, putting fans front and centre of the rebrand.

Dubai luxury real estate developer DAMAC Properties has formed a new global partnership with Chelsea Football Club to launch the first-ever football-themed branded residences project, the companies ...