The longest-running U.S. public service ad turns 80 today. We're taking a look back at Smokey Bear's origin and the evolution of his message.

Smokey Bear's catchphrase changed from "Only YOU can prevent forest fires" to "Only you can prevent wildfires" in 2001. The Smokey Bear Wildfire Prevention campaign is the longest-running public ...

The origins of the teddy bear involve President Theodore Roosevelt, a bear hunt, a political cartoon, and the owner of a candy shop in New York.

The longest-running U.S. public service ad turns 80 today. We're taking a look back at Smokey Bear's origin and the evolution of his message.

Smokey Bear’s public service ad was created at the height of World War II in 1944. The U.S. Forest Service had been fighting forest fires for years, but the attack on Pearl Harbor brought a ...