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The investment follows the success of KeyVAM, a virtual account management platform developed with the fintech for treasury ...
More than a marketing approach rather than a marketing medium, relationship marketing has become the foundation for successful ecommerce brands. These brands are listening to their audience and ...
Despite their differences, they do share one thing—their boss. So they have to find a way to get along. The Marketing-Finance relationship has often been described as an adversarial tug-of-war: ...