The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay ...

These digitally-savvy emerging experts are four times more likely to start patients ... Maximise your reach by varying the types of congresses you attend. A mix of global, regional, and local ...

PS. The postscript of any note is where you spill something new or tease what's ahead. That's how I'm envisioning the future ...

Marketing agency owners should decide whether they should move to the top or bottom layer of the cake. In my view, the days of being in the middle are numbered.

With economic instability, the pressure is on leaders to tighten belts yet still remain top of mind for target markets.

The start-up Every centered its business model on artificial intelligence, and has raised $2 million from backers including ...

A strong cybersecurity profile protects your marketing assets by reducing the risk of a successful attack and by implementing a comprehensive backup strategy that includes both onsite and offsite ...

When that happens, PR and marketing teams can harness each others' strengths to generate positive press and sales leads for a company, ultimately leading to a flourishing business. I've come up with ...

Laura Patterson is the president of VisionEdge Marketing. A pioneer in Marketing Performance Management, Laura has published four books and she has been recognized for her thought leadership, winning ...