The beret is in trouble. French production of the iconic wool hats—as synonymous with France as escargot or body odor—is in serious ... Men's berets made by Laulhere sell for at least 40 euros.

Men’s berets from Laulhere can cost anywhere from 40 euros to 75 euros, while women’s are priced between 20 euros and 95 euros. Imports can cost as little as two euros.

On Feb. 10, Laulhère, a 174-year-old beret company, became the country’s sole maker of traditional berets after it bought Blancq-Olibet, its only French competitor, which was almost 200 years old.

Hats off to the beret! 03:14 An age-old feature of French fashion is new again, according to David Turecamo -- Our Man In Paris: In the South of France is a small museum dedicated to a hat: the Beret.

Women around the world strive for chic “French Girl” style, yet for men, no such template exists. Why that is reveals much about how homogenized men’s fashion has become ...

From Berets to Baseball Hats: French and American Street Style Trends at the Paris Men’s Shows. By Trishna Rikhy. July 3, 2021.

French resistance groups wore it during World War II, Gen. Charles de Gaulle wore one when he returned to France after D-Day, Che Guevara was known for his black beret, and in the mid-20th century ...

PARIS – Laulhere, a 174-year-old beret- maker, is fighting to keep the quintessential French headgear French. Laulhere became the country’s sole maker of traditional berets after it recently ...