For Fruit Union Suisse, “millions” of dollars may be needed to design and implement logo rebrands if they lose their battle against (uppercase) Apple. More deals, reviews, and buying guides ...

The Fruit Union Suisse's logo is a red apple with a white cross. Apple has been working to secure the trademark for a black-and-white depiction of the green, generic Granny Smith apple since 2017 ...

The Fruit Union Suisse is 111 years old. For most of its history, it has had as its symbol a red apple with a white cross—the Swiss national flag superimposed on one of its most common fruits.

For B.C. fruit farmers, the announcement was a bombshell. “There’s probably 300 growers looking for a place to find a home for their fruit for this upcoming crop,” said Mike Mitchell, a ...

For decades, the iconic B.C. Tree Fruits green leaf logo has been used by the Kelowna-based fruit growers' co-operative to market B.C.-grown fruit in grocery stores across Canada. (Province of B.C.) ...