Bjørn Gulden said Adidas lost “one of the most successful collabs in history,” which he described as “very sad.” Adidas CEO Talks Kanye West After Yeezy Antisemitism Fallout ...

How ‘Wakanda Forever’ $100M Promo Partner Campaign Fueled Record $181M Box Office Opening: A look at the marketing partners for the Marvel film.

LIV Golf in hot water again, faces lawsuit from Adidas over logo trademark issue. ... Still, LIV Golf executives are planning on a full 2024 schedule, which will include events all over the world.