Every brand has a personality. Sophisticated. Playful. Smart. If there’s a personality associated with Carnival Cruise Line, it’s “fun.” They call their ships “the Fun Ships.” ...

She said she was drawn to the brand by its authenticity. "I feel like I am part of a community,’’ she said after the show. "I think this is something that is important, and a lot of fun.” ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...