GA4 shows “active users,” whereas Universal Analytics focuses on total users, and the default channel groupings are defined differently. ... Featured Image: Fonstra/Shutterstock.

To track the main conversions for your B2B company, you need to identify each type of event and set it up. GA4 event classification. In GA4: Events are the metrics that allow you to measure ...

In 2024, GA4 updated its default channel groups, adding new categories such as email and SMS to better classify traffic and, among other objectives, reduce the amount of unassigned traffic. Source ...

GA4 enables teams to predict the browsing habits of prospective customers and provide them with richer data pools to work from. The switch to this AI-driven module will take some time to get used to.

Group A contained images and videos featuring beautiful scenery of vineyards, ... GA4 does not pass asset group information through to GA4. So, if you want to pull this data together in GA4, ...

Activate and apply Google Analytics 4 predictive metrics to target smarter, cut wasted spend, and boost ROAS in your Google Ads campaigns.

Google tag manager (GTM) is perfect for managing all the events in one place. So, we prefer integrating GA4 with GTM by configuring GA4 configuration and GA4 events tags.

Google’s Alice Crawley shares the key benefits of switching to Google Analytics 4 (GA4) ahead of the July 1 sunset of Universal Analytics. back to thedrum.com. Advertisement.

GA4 was also built to take advantage of the mobile revolution. Where UA strictly gathered data from websites, GA4 provides an in-depth view of the customer experience across both websites and apps.